I saw a woman a few days ago scanning several lottery tickets to see if she won. She simply placed the ticket under the scanner, checked the tiny screen to see if she won, and moved on to the next ticket. Within a minute and a half, she was done.
That's it? That's the experience the lottery has been reduced to?
It's almost more of a chore than a fun (and potentially life altering) game. Buy a bunch of tickets, scan, repeat. You could really do it all within a few minutes without leaving the store.
Back in the day (which was a Wednesday), you watched the lady on TV pull out the numbered balls from the big spinny thing. She was smiling, you were excited, there was happy music.
That was an experience.
Not "buy, scan, crap - didn't win. buy, scan, crap - didn't win. buy, scan..."
What do you think? How could the lottery be more of an experience than a chore? Or does it even matter?




Comments
Post new comment