Information overload is everywhere and book covers are no exception it seems. As I walked the aisles of Borders this weekend, I was bombarded with a plethora of text and images cluttered together on each cover.
There's a lot of books at Borders and other bookstores. As customers navigate the various aisles, their first look at the cover of a book is their first impression. My first impression was confusion. I'm guessing that is the opposite of what the authors want.
Are you throwing so much information at your customers at once that they just end up confused?
Comments
Look at the difference
Look at the difference between these books and, say, book covers by guys like Seth Godin or Steve Pavlina. Says alot about the authors, don't you think?
Indeed it does. The mantra
Indeed it does. The mantra "less is more" will always help you stand out in the digital age of information overload.
"simplicity is the ultimate
"simplicity is the ultimate sophistication." -- Leonardo Da Vinci
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