You and I share something in common. Our deepest core is emotion. Everything about us is affected by our emotions.  From our decisions to our looks to our beliefs, we act on what we feel.

This can be easy to forget or overlook when reaching out to people for one cause or another. Your customers are people just like you. They have families with relatives they don't like, kids that have soccer practice and football practice in the same day, and authors that they love to read.

The secret to reaching someone is to appeal to their emotions. Get that person to really feel something. The rest will follow.