The record companies and their buddies are at it again - trying to get people to buy physical albums of music (even if they're not CDs). Good for them. I don't think this particular experiment will work at all. Because there's a bigger question the record companies need to ask themselves - is the album dead?

Back in the day (which was a Wednesday), people flocked to their local record store to snatch the latest EP or LP or B side. Fast forward to today - people flock to iTunes to snatch the latest single from their favorite artist. Yeah, that's right - single. Not album, not LP, not EP. What the hell is a B side today anyway?

There's definitely a personal attachment associated with the physical covers and art of CD albums. I felt this a few months ago when I was deciding what to do with a few dozen CDs I still had left over from high school. I still haven't decided what to do with them - they're sitting in my room. Chances are I'll toss them during my upcoming move.

Even with this personal attachment, single sales still dominate. I suppose the question is do enough people have that attachment to physical CD albums (or do enough people care about that association)?

What's your take? Are these record companies just wasting more time and money trying to convince us to buy an album or two? Or is there something still there?