All the news stations are #1 in town.  All the sightseeing tours offer the best views.  All the grocery stores have the lowest prices on fruit.  All the car dealerships have the lowest financing available anywhere, ever.

Except they don't.  Because they can't all be the best or have the lowest prices or offer the best selection.  In order for there to be a best, there has to be a worst.  And folks in between.

So stop lying.

Are you the best? Or are you the worst? Or are you in between?