Cubs fans aren't merely watching the game.  They are the game.  When the batter hits a home run, they hit a home run.  When the outfielder catches a pop fly, they catch a pop fly.

They support their team 100%, snow or shine, night or day, Monday or Friday.  They don't stop believing, even if the failures outweigh the successes.

They throw the visitor's home run back.  The cheers can be heard blocks away and the boos can be heard even farther.  This isn't a game for these fans - it's an experience, a journey, a lifestyle.  They feel as much a part of the game as any of the players on that field.

Your company needs Cubs fans.  People who view you as more than just a brand or a company or a product.  People who live and breathe by what you offer them.  People who sing a song about you after you win.

What kind of fans do you have?