Imagine you own a music production firm.  You create jingles for clients of all sizes for radio and television.

In fact, your composers create the best jingles anybody has ever heard.  There's nobody as talented as the composers at your firm.

But your sales team sucks.  You've had zero clients in the past six months and only two clients in the six months before that.  Your composers are now just as good at twiddling their thumbs as they are writing music.

On the flip side, your biggest competitor has the best sales team any firm could ask for.  They're signing clients faster than Starbucks is building stores.

But their composers are terrible.  You're convinced a cat dies every time a jingle these guys create is played.  Actually, probably two cats.

What's more important - the talent or the sales team?  Is one more important than the other or are they equally important?